Case Study
1 | Who
Public Insurance Adjusting Firm
Works for the insured to resolve claims
and ensure they are handled properly.
Prepares detailed and comprehensive
evaluations for each claim.
2 | Challenge
3 PRIMARY GOALS
1. BUILD DIGITAL PRESENCE
2. EDUCATE PUBLIC ON INDUSTRY
3. FOSTER LEADS THROUGH ORGANIC AND PAID CHANNELS
3 | Strategies
Build Digital Presence
1. Build a new, Search Engine Optimized website
2. Created Facebook, LinkedIn and Instagram profiles for the business.
4 | Strategies
Educate Public On Industry
1. Create educational content from qualified public adjusters.
2. Collect and organize testimonials from clients to demonstrate value.
5 | Strategies
Foster Leads Through Organic & Paid Channels
1. Build content to generate organic SEO and appear on top level search results.
2. Use paid Social Media and Google Adwords campaigns to leverage current
events, promotions and giveaways.
6 | Results
Results
1. Generated over 25 high ticket leads with 2 signing.
2. Improved SEO to ranking drastically.
3. Increased social media following by an average of
10% each month for first 10 months of the contract.